The leading online sports betting companies have been making giant leaps and strides in recent months but not many can compare with the growth and expansion we’ve been seeing with Betway. They’ve taken focus away from just their online presence and have made sure that sports fans all across the world notice them in physical sporting events as well.
Whether cricket or football, tennis or basketball, they’ve been signing deals, partnerships and sponsorship agreements with a number of leagues and franchise teams. It was only recently that we spoke about them signing on with NBA franchise, Dallas Mavericks, and you can read about that here. Now, Betway has gone on to sign a multi-year deal with an NHL (National Hockey League) franchise as well.
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This has been a major expansion move for Betway in North America and in particular in Philadelphia, as they already have a deal with the 76ers. This further builds their portfolio in the area and in this sport as well. As per the deal with NHL franchise Philadelphia Flyers, the Super Group owned betting company’s branding will appear on the ice and on the boards at home games of the Flyers.
“As an organisation, we focus on partnering with innovative, forward-thinking brands who understand not only where the sports industry is right now, but also where it’s going. This partnership with Betway is a great match for our organisation, and thanks to our league-leading social media platforms and our consistently strong TV ratings, we’re able to provide our partners with incredible exposure and reach,” said Flyers chief business officer, Mike Shane.
CEO of Betway, Anthony Werkman, also commented on the multi-year partnership, saying “Continuing the growth of the brand, we’re thrilled to add the Philadelphia Flyers to our burgeoning North American portfolio. Through our partnerships with both the Flyers and the 76ers, Betway now has a major presence in the fanatical sporting city of Philadelphia.”
For more updates on sports betting news from around the world, stay tuned to ReadScoops.com…
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