The global sports betting market is growing leaps and bounds on a daily basis and to facilitate this growth, quite of few of these sports betting websites are signing known sporting and other celebrities as their promotional faces. One such brand to announce a strategic partnership in recent times was Parimatch Global – a sports betting company that recently signed a top cricketing name as their brand ambassador.
It was just about a couple of weeks ago when the sports betting and gaming giant named South Africa pace bowler Dale Willem Steyn as their new brand ambassador which also marked their first ever cricketing association. The agreement signed is an 18-month deal which will see Steyn helping to promote Parimatch in South Africa as well as United Kingdom and other regulated sports betting markets.
For those who don’t know, Dale Steyn has often been considered as one of the greatest bowlers of all time in cricket, with 700+ international scalps to his name. This includes 430+ Test wickets making him the highest wicket-taker for South Africa in that format. These kind of achievements is exactly what may have helped Parimatch make the decision of bringing him on board as their new face!
“I am very excited to partner with a renowned global brand like Parimatch as global brand ambassador. Cricket is a sport where everyone has differing predictions and there’s no better way to enjoy the sport than with Parimatch,” said ICC Test Team of the Decade member Dale Steyn, regarding this new partnership.
In the team of brand ambassadors for Parimatch are MMA superstar Conor McGregor, legendary boxer Mike Tyson, UFC fighters Alexey Oleynik, Petr Yan, and the Shevchenko sisters. Apart from ambassadors, the brand has tied up several sporting organisations including being a sponsor for La Liga and football clubs like Leicester City, Juventus, and Everton.
“We are proud that the first cricket representative has also joined the ranks of our ambassadors. This will definitely strengthen our brand for partners in Africa and the United Kingdom. I am confident that even more people will be able to enjoy our entertainment solutions,” commented Ivan Liashenko, Parimatch Chief Marketing Officer.
For similar updates from the world of cricket, sports and sports betting, stay tuned to ReadScoops.com…
Register on Parimatch India and get INR 8,000 first deposit bonus
