Swedish Gambling Authority Imposes Fine on Betway

Leading sports betting website Betway.com has always been in the news for the right reasons. Whether that’s expansion news or added new sponsorships to the portfolio or new games on their website, they’ve got it all. However, it’s the first time we’ve seen the sports betting giant being involved in a little bit of trouble as they recently were found to be in violation of a few gambling rules.

Swedish Gambling Authority Imposes Fine on Betway

The Swedish Gaming Authority, also known locally as Spelinspektionen has gone on to impose a SEK 100,000 (~$10,930) fine on Betway as they found the latter to be in violation of gambling laws. Betway provided its customers with the repeated offer to claim their special 200% matched bonus marketing promotion that was rolled out in June 2021, but was meant to be for certain customers only.

Spelinspektionen revealed that this error was made by the sports betting leader, and that they sent the offer to everyone in their database, ‘by mistake’. As per records, 52 customers managed to take advantage of 53 bonuses on the Betway’s website before the company went on to find and correct the error made by them.


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However, the gambling regulation authority in the country was quick to spot this and fine the brand for their negligence. We’re sure that this small amount won’t make any dent in Betway’s revenues but it’s good to see it wasn’t dealt with leniently. Additionally, the Super Group owned company now doesn’t allow employees to make marketing campaigns from the company’s back-office management system.

Spelinspektionen maintained that this matter led to an illegal bonus being offered by Betway but the authorities also noted that Betway was quick to accept its error and make amends, so customers weren’t in any potential harm. They added that apart from accepting blame, relevant information was provided by Betway regarding this error, and dealt with effectively as well.

Because of this, Betway escaped the bigger potential fine which is a combination of SEK 5,000 and a further 10% charge on the registered turnover of the online gambling license holder. For similar updates from the world of gaming and gambling and sports betting, stay tuned to ReadScoops.com


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