Being a leader in online sports betting, Parimatch has been adding many brands and names to their portfolio in recent years. They have brand ambassadors from different sports to attract all possible audiences from around the world, and we’re here to talk about one such continuation of a partnership with a leading athlete who is a Parimatch brand ambassador.
We’re talking about Russian professional mixed martial artist Petr Yan who was initially signed as Parimatch ambassador in 2019 and the two have decided to continue the fruitful partnership, giving themselves a contract extension. Yan fights in the bantamweight division in the Ultimate Fighting Championship (UFC) and him being a face of the brand helps them bring plenty of UFC betting users to the website.
Parimatch continues partnership with Petr Yan
In four years fighting in the UFC so far, Yan has spent nine fights and lost only one of them, that too by coincidence of the fight: he was disqualified due to a rule violation. He’s clearly a brilliant athlete and such a name being associated with Parimatch has helped increase the brand value and bring thousands of new users to the platform.
If you visit Parimatch.com and create an account, you’ll see a wide range of UFC betting markets available to you as well, apart from other sports and a very impressive selection of online casino games as well. As part of this agreement, Yan continues to participate in key marketing activities for the website, including promo videos, prize draws, press conferences, workshops, and more.
In the past, he’s also taken part in similar advertising campaigns including one popular large-scale ad campaign called ‘I am Parimatch‘, which also featured Basta, UFC fighter Arman Tsarukyan and other Parimatch brand ambassadors. He has also been seen promoting the brand on his social media and other channels since he first got associated with them three years ago.
“I used to be among the best and take my own. That’s why I surround myself with the best partners. Together with Parimatch, we have come a long way, and it will be even more interesting in the future,” said Petr Yan about this partnership continuing. He first became the UFC champion in 2020 and now, his next upcoming game is a rematch against Aljamain Sterling, scheduled as part of UFC 272 in April.
“We are proud to partner with one of the brightest and most talented Russian fighters of our time. As a Parimatch Ambassador, Petr Yan became the UFC champion, and we sincerely wish him new victories and titles. Peter has character and willpower – the main, in my opinion, qualities for a triumph. I am sure that he will be able to achieve truly serious results and go down in UFC history as the strongest fighter of our time,” said Ruslan Medved, CEO of Parimatch Russia.
We’re sure we’re going to see even more UFC betting taking place on Parimatch and you can also be a part of the fun by creating an account through any one of our links on this page on Read Scoops. Remember, new users get a 150% bonus on their first deposit for sports betting, so don’t miss out on that! For more updates on sports from around the world, keep reading ReadScoops.com…
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