Kabaddi has grown multi-fold since the introduction of the Pro Kabaddi League (PKL) back in 2014. It’s seen a tremendous growth in popularity and now gives a tough fight to the likes of cricket, football, and hockey in India. And now, a lot of brands are understanding that there’s massive advertising opportunities in this field as well.
Let’s talk about the ongoing PKL 2022 season which is the ninth edition of this franchise based kabaddi league in India. This year, we’ve seen a number of online gaming partnerships including the likes of Dream11, A23, Parimatch News, and many others. Leading sports betting brand 1xBet.com also jumped on the bandwagon and decided to associate themselves with PKL Season 9.
1xBat Sporting Lines signs up with Patna Pirates
Given India’s stringent laws against gambling advertising and operating, 1xBet wouldn’t be able to advertise in this league but they didn’t want to miss the opportunity either. Thus, they set up a surrogate brand in sports content and analytics platform called 1xBat Sportinglines a few months ago, and you can read all about this new entity here.
Understanding the opportunity in the Pro Kabaddi League, 1xBat Sporting Lines decided to tie up with one of the leading franchises as their principal sponsor. And boy, did they choose the right team for this association. Since inception, only one team has won the PKL title on three different occasions and they choose that team, coming on board as the Patna Pirates principal sponsor for PKL 2022.
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Prior to the start of this season, the Pirates won three PKL titles and that makes them the most successful team in Pro Kabaddi history, making this a great decision for 1xBet. As per the agreement, 1xBat will get branding on all Pirates’ online and in-stadium inventory, while there will also be contests held on social media about the same.
“1xBat is delighted to be able to further the development of kabaddi in India. It is an exciting sport that is gaining popularity both domestically and internationally every year. The Patna Pirates kabaddi team is a brand known to hundreds of millions of people. We hope to help Pirates fans get even more thrills from supporting their heroes,” said a 1xBat spokesperson about this new partnership.
1xBat has signed a sponsorship agreement with the India’s most accomplished club – PKL Patna Pirates @PatnaPirates 🎉
During the new PKL season, 1xBat will be the team's principal sponsor.🏆
1xBat is delighted to be able to further the development of kabaddi in India. 💪💪💪 pic.twitter.com/ISR5tguF0J— 1xBat SportingLines (@1xBatSporting) October 5, 2022
1xBat seems to be an ambitious brand that’s looking to penetrate the Indian sporting league market. Apparently, they were also sponsors of a TV show Women Cricket Superstar, while former Sri Lankan cricketer Sanath Jayasuriya is the brand ambassador of the website. We’re expecting them to announce many more similar strategic partnerships in the future.
The main product of the 1xBet group is their sports betting website/app which is one of the most used and trusted one in the world right now. If you register to 1xBet through Read Scoops’ links or with the 1xBet promo code “READSCOOPS”, you’ll get access to an exclusive 100% first deposit bonus, up to as much as €100, where you can wager on kabaddi betting markets as well as on other live sports.
For more similar sports betting news and updates from around the world, stay tuned to ReadScoops.com…
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