We’ve spoken in the past about how the Indian Super League (ISL) has teamed up with a number of online betting brands, either through or through surrogate brands and subsidiaries. One such example we spoke about recently where Parimatch News tied up with FC Goa for the Hero ISL 2022/23 season and for future season as well.
We have another such example where one of the leading sports betting platforms in the world has gone on to sign on as principal partner with a franchise from Hero ISL. We’re talking about 1xBet.com that has signed up with East Bengal FC as their principal partner ahead of the Hero ISL 2022/23 season, through one of their subsidiaries.
1xBat Sporting Lines signs up with East Bengal FC
Since there are stringent laws against sports betting advertisements in India, 1xBet launched a subsidiary called 1xBat Sporting Lines which they’ve began to use as a front for sporting partnerships in Indian sporting tournaments. They recently signed up with Patna Pirates from the Pro Kabaddi League and now, they’ve signed up with East Bengal FC as well, one of the leading Hero ISL franchise teams.
East Bengal didn’t have a great last season at the Hero ISL, finishing 11th on the ISL points table. They took to their social media handles to announce that they’ve come to an agreement to become the official principal partner of the club, marking this as one of their first major sporting partnerships. 1xBet however, has a massive sporting portfolio of similar partnerships across the globe.
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Prior to this, their first ever sponsorship agreement was with Indian top-flight football team, Kerala Blasters FC, the deal being signed in August 2022 for the same ISL season. In the recently concluded Durand Cup 2022, East Bengal finished fourth in Group B with 5 points and they’ll be hoping for a better performance in ISL 2022/23 which begins on 7th October 2022.
“Welcoming @1xBatSporting to the Red and Gold Family! 🤝 We are proud to announce that news portal 1xBat Sporting Lines will be our principal sponsors for the upcoming season. 🔴🟡 #JoyEastBengal #EmamiEastBengal” said their tweet which announced this partnership to the world, on 29th September 2022. See the tweet here:
Welcoming @1xBatSporting to the Red and Gold Family! 🤝
We are proud to announce that news portal 1xBat Sporting Lines will be our principal sponsors for the upcoming season. 🔴🟡#JoyEastBengal #EmamiEastBengal pic.twitter.com/YtTlhbFAK6
— East Bengal FC (@eastbengal_fc) September 29, 2022
1xBat Sporting Lines is a news portal which will probably cover all exclusive news and updates of East Bengal FC through the season. But for those who want to know more about the brand 1xBat Sporting Lines, you can read here. It’s a subsidiary of the most trusted sports betting site in the world and if you want to get in on the fun, there’s an exclusive 100% first deposit bonus for anyone who registers to 1xBet from one of our links on our page.
You can bet on East Bengal FC as well as thousands of other sporting events from across the world. Just ensure you’re betting from a regulated market, wherever you are accessing 1xBet from. Remember, they have massive football betting promotions, which can see you earning big cash prizes as well as healthy rewards like cars, bikes, gadgets, and much more.
For more similar sports betting news and updates from around the world, stay tuned to ReadScoops.com…
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