Parimatch News is one of the leading sports content websites in the country where you can find stuff like player news, updates, match highlights, previews, snippets and audio/video bytes from players, live scores, and much more. They cover most sports including cricket, football, tennis, kabaddi, basketball, and more.
And the reason Parimatch News is starting to be known more across the website is not because of the volume of sporting content on their wesbite but because of multiple sports sponsorship deals they’ve been cracking, the most recent one being a 3-year sponsorship deal with the Pro Kabaddi League (PKL), which begins from PKL Season 8 which kicked off on 22 Dec 2021.
It was only last month that we spoke about their sponsorship in the ISL 2021/22 football tournament as well, so this will help them foray into kabaddi and expand their sporting portfolio in India. The deal sees PM News signing on as official sponsor of the PKL Season 8, 9, and 10, with the primary goal being driving a higher sport engagement through kabaddi content and analytics on the website.
Another objective is to reduce the gap between the audience and the game and they wish to bridge the same through the content put up on their website. Getting to know your teams and players better through engaging content is one way of doing so. Driving more traction for Kabaddi, the sponsorship will help fans connect to their game virtually and keep them posted with the regular updates on the league.
Parimatch News – official sponsor of PKL Season 8
For those who don’t know, PM News is a subsidiary of leading global sports betting website Parimatch and because of online betting regulations in India, they’re using surrogate means of advertising in India. While the primary goal is mentioned above, the indirect goal is also to convert players to the real product, Parimatch India, for online betting and wagering on kabaddi betting and other sports markets.
For those who are interested, you can actually also head over to Parimatch (use our links on this page to register) to try your hand out in PKL 8 betting, wherein you can find daily odds and markets on the PKL 8 matches, while also betting on who the outright winner of the league will be. All new users will also enjoy a 150% bonus on their first deposit on Parimatch India!
There have been no official press statement from heads of either brands but we expect to see the same soon, which will be updated here as well. In recent times, we’ve seen a lot of online gaming brands going on to tie up with kabaddi teams, with the most recent being fantasy sports brand MyFab11 tying up with PKL Season 1 winners, Jaipur Pink Panthers, and you can read all about that partnership here.
We believe Parimatch News is doing a great job to promote sports in India and we hope they continue to do so. For those interested in engaging with their favourite sports, PM News is the place to be while those who want to try out the real product of the company, create yourself a Parimatch India account where you can wager on kabaddi betting and sports betting markets daily.
For more updates on sports from around the world, keep reading ReadScoops.com…
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