Super Group has been making their presence known all across the world through their leading sports betting website Betway.com. Apart from the best offerings online, the brand has been tying up with sporting leagues and franchise teams from across the globe, be it basketball or tennis or football or cricket or even ice hockey.
It was only recently that we reported Betway signing on as official partners in a a multi-year deal with National Hockey League (NHL) franchise Philadelphia Flyers. Now, they’ve gone on to expand their US portfolio and even their NHL portfolio by adding another team from this league to their basket, signing a multi-year deal with New Jersey Devils.
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As per the deal, Betway will receive brand exposure in the Devils’ home stadium, the Prudential Center, for home games as well as in-bowl LED ring and scoreboard advertising. They will also be presenting partners for the social media series of posts in the “Devils Starting Line-Up, presented by Betway.”
“We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio. Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey,” commented Betway CEO, Anthony Werkman.
The brand has been increasing its presence in USA with many partnerships in basketball as well. In recent months, they’ve tied up with NBA’s Miami Heat, Philadelphia 76ers, Minnesota Timberwolves and Dallas Mavericks. For more updates on Betway as well as other sports betting news from around the world, stay tuned to ReadScoops.com…
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