Global sports media business LiveScore.com has gone on to make a breaking announcement that will help them increase awareness of their brand across the world. Being one of the world’s leading sports live updates providers, the company has gone of to sign one of the world’s leading athletes as their brand ambassador, as per a latest report.
Portugal and Real Madrid striker Cristiano Ronaldo is now brought on as the Official Global Brand Ambassador for LiveScore. 5-time Ballon D’or award winner and one of the most loved football stars in the history of the game, Ronaldo will help the brand grow its presence as a major sports media company, after this groundbreaking deal.
Reports suggest that the deal will be a 2-year one that comes just before the European Championship this summer, longest probably as long as two domestic seasons which includes the World Cup which is scheduled to take place in 2022. The deal includes some Above The Line (ATL) marketing strategies which includes LiveScore’s first foray into TV advertisements, along with a vast digital campaign being prepared.
“I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership. Throughout my career every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me,” said Cristiano Ronaldo about this newest partnership.
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You know it’s a good partnership when leaders in different industries come together and now, Ronaldo’s image will be used across LiveScore’s digital inventory and content. They will be providing digital media, premium and engaging content and live scores to over 200+ territories across the world.
“In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is without doubt the biggest moment so far. There is simply no bigger sportsperson — past or present — than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch,” said Ric Leask, LiveScore Marketing Director.
“With a world record 777 career goals and 31 club and international honours, we believe he truly is the ‘Greatest Of All Time’. We should know, as LiveScore has been there to bring news of every goal to millions of fans around the world,” he continued. For all updates on the same, stay tuned to ReadScoops.com…
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