Leading sports betting website Betway.com has been growing their reach all across the world. While their main product is sports betting and casino gaming online, they’ve been increasing their offline portfolio in recent months as well. Not many sports are left now without Betway having left its mark, be it football or cricket or tennis or basketball or NHL or other sports.
The most recent update from the sports betting brand owned by Super Group is that they’ve signed another multi-year strategic partnership with a sporting team. This time, it’s a French competition Ligue 2 franchise team Toulouse FC as they hope to increase their brand visibility in France and neighbouring areas as well.
Betway signs deal with Toulouse FC
As per the terms of the deal, the online sports betting site Betway will have their branding around the Stadium de Toulouse (Toulouse FC’s home ground) including on the LED boards and panels, which will give the brand plenty of visibility in French football. Let’s not forget that this league is followed across other countries in the world as well.
Also a part of the deal is the fact that Betway will have a presence on the kit of the team players until the end of the 2024 football season, at least. As for the online bookmaker, they will deliver exclusive social media and digital content throughout the duration of the partnership. It’s exciting times ahead for both Toulouse FC and Betway, the latter now being the club’s official global betting partner.
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Top entities speak on partnership
“Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, we’re very proud to be announcing our first partnership in France, as we’ve signed a multi-year agreement with Toulouse FC. The club has a great history and have ambitions to get back into Ligue 1 and we look forward to supporting them on their journey,” said Betway CEO Anthony Werkman.
“We are very pleased and proud to have such an important player of the global betting industry being associated as a Major sponsor to Toulouse Football Club. This is a key milestone that Betway joins us on a multi-year agreement to support the growth of the club and be part of our ambitious journey. We are also very proud to be the first club chosen by Betway in France and we will work closely with them to offer the best activation and implementation of this partnership especially to all our fans,” said Toulouse FC General Manager, Olivier Jaubert.
Surely, this partnership will not just help promote Toulouse FC and French football in general, there’s plenty of benefits for Betway as well For those wanting to try the product and get a hands-on experience in online sports betting, Betway to create a Betway account. And for more updates from the world of gambling and sports betting, stay tuned to ReadScoops.com…
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