In October last year, Lucknow and Ahmedabad were announced as the two new teams to join the Indian premier League (IPL) as it completed an expansion to 10 teams from the traditional 8-team format. The teams have been doing their due diligence and have been quiet since then but in the last 3-4 days, the Lucknow franchise has started raising its voice on social media.
It was only earlier this week that they launched their social media profiles and since Read Scoops follows @officiallucknowiplteam on Instagram, we’ve been checking out all the banter that’s happening. While they introduced their coaching staff over separate posts, they took to social media to announce leading fantasy sports brand My11Circle as their title sponsor for upcoming IPL seasons.
My11Circle is Lucknow IPL team’s sponsor
As part of the 3-year deal with the Lucknow IPL team which begins in IPL 2022, the logo of My11Circle, a fantasy sports brand owned by Games24x7, will feature prominently on the Lucknow team jersey. For those who may not know as yet, My11Circle.com is one of the leading fantasy sports providers in the country which has some of the best promotions for fantasy cricket and fantasy football.
“We are excited to announce our first IPL team sponsorship and the Lucknow team is a perfect fit as it represents the heartland of the country where cricket fans have ardently supported the sport and now get an opportunity to support their own team,” says Bhavin Pandya, CEO and co-founder of Games24x7.
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Both these brands are very active on social media and My11Circle also took to Twitter to announce this exclusive partnership as title sponsor of the Lucknow IPL team. They posted with caption, “Unke pehle kadam par unka saath dena humare liye garv ki baat hai. We are extremely pleased to announce our partnership with the @TeamLucknowIPL ! #TeamLucknow #My11Circle”.
My11Circle to appear on Lucknow jersey
RP-Sanjiv Goenka Group-owned Lucknow franchise won a Rs.7,000+ Crore bid to own this franchise for IPL 2022. “We are delighted to have My11Circle as our principal team sponsor. We thank them for the faith they have shown in our new franchise and are confident that this will be a winning partnership,” said Raghu Iyer, CEO of RPSG Sports, regarding this partnership.
Many gaming brands have been entering into partnerships with sports leagues and teams, and it’s the first time that My11Circle has forayed into the IPL. Over the years, their biggest competitor (Dream11) has been associated as an IPL sponsor, one year also being the title sponsor of the tournament. We’re expecting meaningful engagement for fans and Lucknow players through this partnership!
I am told it is one of the biggest @IPL sponsorship deals as @TeamLucknowIPL gets on board @My11Circle as their title sponsor for a period of 3 years! Shows the power of the @IPL brand as well. @rpsggroup
— Boria Majumdar (@BoriaMajumdar) January 6, 2022
It’s time for the My11Circle brand to grow and this partnership will certainly help the cause. Recently, they also tied up with Ahmedabad-based CricHeroes for technological expertise to help grow grassroots-level cricket in India. For similar updates from IPL 2022 and other cricketing news, stay tuned to ReadScoops.com…
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