In recent times, online bookmakers have been making their presence felt physically in terms of sponsorships and other partnerships. Having been around for a few years now, 1xBet.com has been following a similar path with a number of strategic partnerships signed in the last couple of years. Most recently, they signed with leading Ligue 1 football franchise club, Olympique Lyonnais.
Also known as just Lyon, this is one of the top franchise teams in France competitive football. As per the terms of the deal, the two signed a contract which makes 1xBet the club’s exclusive betting partner for Africa, which includes sub-Saharan and MENA regions. The contract is for the 2021/22 season but there’s a possibility of it being extended for future seasons as well.
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While 1xBet and the 1xBet app can start using FC Lyon logo in its promotional material, 1xBet advertisements will also be seen on LED boards for Lyon matches that are being broadcast live in Africa. “We are pleased to be entering into a partnership with a club of this level. Olympique Lyonnais is one of the strongest clubs in the history of French football, having won Ligue 1 numerous times, successfully represented the country in European club tournaments, and recently reached the semi-finals of the Champions League,” commented 1xBet spokesman Alex Sommers.
“Olympique Lyonnais are very popular in Africa, a region which is of great importance to us, as evidenced by our status as an official partner of the CAF. Olympique Lyonnais is a top-level brand, just like 1xBet, which is why we expect an exceptionally high level of synergy from this partnership. Lyon fans can look forward to a wealth of promotions, offers, and pleasant surprises to help them get even more enjoyment from watching their team play and win,” he added.
Sports betting fans from Africa can now enjoy an additional treat from 1xBet by using the promo code “1XOL” to get an even better first-deposit bonus. For similar sports betting and online casino promotions from around the world, stay tuned to ReadScoops.com…
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