Khelraja brand ambassador Esha Gupta attended the first leg of Coppa Italia Semifinal match between Juventus and Inter Milan at the Allianz Stadium, enjoying a VIP treatment amidst all the thrills of the game.
Taking a popular celebrity, who is also an ardent sports fan, to one of the fiercest and most hotly contested derbies in the world? Utilising star power and brand advocacy to unlock brand synergies for strategic partnerships? Amplifying iGaming experiences with real-world match attendance and VIP experiences?
Khelraja recently said yes to it all when it took its brand ambassador, the stunning Esha Gupta, to attend the Derby d’Italia in Turin to attend a feisty Coppa Italia match between Juventus and Inter Milan. The trip, documented by both Esha and Juventus Football Club on social media, showed users how Khelraja leverages partnerships and brand ambassadors to set benchmarks for more immersive iGaming experiences through a comprehensive strategic approach.
Esha Gupta goes to Turin with Khelraja
Attending the first leg of Coppa Italia Semifinal match between Juventus and Inter Milan, Gupta, an ardent football fan, received VIP treatment amidst the exhilarating twists and turns that amplified her iGaming experience on Khelraja. She was also gifted a custom Juventus shirt with her name to further enhance the experience of watching one of the most celebrated derbies in the world, at Allianz Stadium.
For those who don’t know, Khelraja is the official regional partner in Asia for Juventus Football Club and, through this partnership, gives users the opportunity to engage with all Serie A and Coppa Italia matches featuring Juventus and win exciting rewards by making the right pre-game predictions.
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Speaking on this development, Japneet Singh Sethi, Country Manager, Khelraja Marketing and Operations, said, “One of the biggest gaps in marketing, at present, is leveraging brand ambassadors to establish brand advocacy. Despite bringing multiple ambassadors on board, almost no brand makes use of the star power effectively, apart from making a few ad campaigns.”
“We wanted to change this dynamic and showcase to stakeholders across the industry, including larger brands, the impact that brand advocacy can have on various aspects such as partnerships and marketing. Esha’s experience, complete with matchday attendance in Turin and iGaming on the Khelraja platform, adds more weight to her advocacy. With this, we are letting the world know that, when it comes to brand advocacy, strategic partnerships, and integrated user experiences, it is always better to do it the Khelraja way!” he added.
Esha Gupta, Khelraja brand ambassador, said, “Khelraja’s got a special place in my heart, and that surreal night I had in Turin just tells you why. As someone who’s always had a love for football, to experience what I did watching Juventus in action at the Allianz Stadium was beyond doubt something that will stay with me for the rest of my life. It was breathtaking – and that’s why I call Khelraja a family.”
About Khelraja
Khelraja, Asia’s renowned real-money gaming brand, offers sports betting, live casino and esports among other categories. Established in 2021, in a span of less than two years, the brand has also established its name in Thailand and Indonesia, and with impending licenses in major global destinations like Japan and Africa, the brand is among the biggest in the industry.
For more updates on Khelraja and their offerings to players from across the world, stay tuned to ReadScoops.com…
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