Everyone’s looking forward to the next edition of the Indian Premier League (IPL) because it’s the first time that there will be 10 participating franchise teams in a single edition. And it’s more special because the IPL 2022 season will also have a mega auction taking place prior to the tournament, and the excitement is building up daily!
In this build up, we had an important development coming in where Mumbai Indians (most successful IPL franchise) announced a new principal sponsor in slice, India’s leading credit card challenger. The two have signed a 3-year partnership and as per the terms of the deal, slice’s logo will replace that of Samsung, and will appear on the front of all official jerseys of the Mumbai Indians.
Slice becomes Mumbai Indians sponsor
“There is definitely zero correlation between a financial product and a cricket team. However, there are a lot of similarities between two teams who are relentlessly seeking for championship. Being the most successful teams in the IPL with 5 titles to its name, Mumbai Indians inspires not only millions of its fans, but also entrepreneurs like me with the team’s passion, focus, and persistent spirit.”
“It’s the shared hunger for winning and excellence that bring us together. With cricket being at the heart of Indian culture, we will together bring more excitement to this vibrant culture as well as take it to all the cricket lovers around the world,” said Rajan Bajaj, CEO and founder of slice.
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Mumbai Indians is not only the most successful but they’re also one of the most popular franchise teams in the IPL and a deal with a young and exuberant brand like slice reflects the fan-base of the team as well. The 5-time champions will not stop in IPL 2022 as they hunt down a sixth title and slice is likely to gain plenty of branding and visibility across the world through this partnership.
“We wanted to partner with a brand with whom we shared common values. Innovation, technology and a fan-centric approach are core values for Mumbai Indians as well as slice. We both share the vision of offering our fans a world-class experience with the drive and enthusiasm to be the best,” said a Mumbai Indians spokesperson regarding the deal.
“This deal is testament to how a millennial brand like slice trusts us as their preferred partner to connect with their young customers. It is truly about making a difference in the way cricket and financial products are perceived by our millennial and Gen Z fanbase,” the spokesperson added.
We’re going to see many more such developments and updates in the buildup to the IPL 2022 auction and the IPL 2022 season as a whole. With two new teams entering the fray, expect many more such partnerships as well. For similar updates and news stories from the world of cricket, stay tuned to ReadScoops.com…
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