It’s not new to see sports betting brands tying up with sports franchises in branding and sponsorship deals, be it cricket, football, tennis, basketball, or any other popular sport around the world. Another such partnership has cropped up with Melbat joining hands with a leading Pakistan Super League (PSL) franchise in the country’s leading T20 franchise league.
Now when you visit Melbat.live, it’ll appear to be a sports content platform with articles and blogs on football, cricket and kabaddi in particular. However, the website is actually a subsidiary brand of leading sports betting website called Melbet, which has been around for a few years now and is making a debut with cricket sponsorships at the highest level.
Melbat signed as Lahore Qalandars official sponsor
Since there are legality issues over sports betting websites and brands in Pakistan, Melbet can’t official sponsor under their own name and hence the need for such surrogate advertising. Coming into the PSL 2023 season, Qalandars were the defending champions and in a bid to further grow the popularity of the club, they signed this partnership with online sports news portal, Melbat.
They’ve joined the Qalandars as official sponsor for PSL season 8 and the brand logo is visible on the back of the team’s official jersey. The team took to social media to announce the partnership to their followers before the start of PSL 2023, with a long note and a simple caption of ‘🤝 MELBAT.LIVE‘.
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Prior to joining hands with Melbat, the team also signed partnerships with The Bank of Punjab and Mughal Steel before the start of the season. The team led by Shaheen Shah Afridi has one of the best bowling units in the competition and we think they’ve got a strong chance of defending their title as well, with their campaign have begun on 13th Feb 2023. See the official announcement here:
🤝https://t.co/FKrakxFVYG pic.twitter.com/oEjWzHYuOg
— Lahore Qalandars (@lahoreqalandars) February 8, 2023
“Lahore Qalandars proudly welcomes Melbat to be their official sponsor for this season. Melbat is a recognized sports news site operating from melbat.live. The champions of HBL PSL 8, Lahore Qalandars is comprised of various fierce and devoted national and international players and holds a prominent position in the hearts of cricket lovers,” said the announcement.
“Lahore Qalandars considers itself lucky to get associated with such rich and diverse culture that roots back to historic time which in-turn reflects on the charisma of each and every player on the team. Melbat is inspired to have an association with team Lahore Qalandars who is profoundly rooted on its traditions and values individuality because only a team with such high spirited ideology can flourish well,” they added.
For those wanting to check out the core product called Melbet, register now through Read Scoops and you will get an exclusive bonus for playing on their website. They have thousands of pre-match and live sports betting markets every day for you to deposit and wager on. You can even back Lahore Qalandars during their PSL 8 matches this season.
Good luck and for more updates on sports and sports betting promotions from around the world, stay tuned to ReadScoops.com…
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