1xBet in 2022: Massive Sponsorships, Star Ambassadors, High-Profile Promotions

For one of the largest betting companies in the world, 2022 has been an incredibly successful year. We’re referring to online betting giant 1xBet.com that has not only grown in terms of its online offerings but has also improved its physical and offline presence in the year gone by. Their growth has been abundant and here, we’re going to review the year 2022 for 1xBet…

1xBet in 2022: Massive Sponsorships, Star Ambassadors, High-Profile Promotions

1xBet – 2022 year in review

  • Even more cool sponsorship contracts

In 2022, 1xBet became a sponsor of several world-famous football clubs, including Paris Saint-Germain and LOSC Lille from the French Ligue 1. Now, superstars from both teams proudly display the bookmaker’s promotional materials. 1xBet sponsors not only world-famous sports brands but also local clubs and organisations. The bookmaker believes that along with the growth of its influence in each country, the company’s responsibility for developing sports in the regions also grows.

  • More investment in esports

1xBet continues to invest in the development of esports. In 2022, the betting brand made several high-profile deals, becoming one of the main newsmakers in this niche. In 2022, the company’s sponsorship portfolio was bolstered with such well-known esports organisations as Team Spirit, Tundra Esports, MiBR, OG Esports and many other brands. In addition, the agreement with ESL was also extended.


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Each partnership gives the bookmaker even more opportunities to delight esports fans with exclusive promotions. It’s worth noting that tens of thousands of fans enjoyed the joint promo with ESL for the ESL PRO LEAGUE 16 tournament. In 2022, 1xBet held many activities for CS:GO, Dota 2 and LoL fans, raffling off hundreds of cool prizes – gadgets, computers, gaming chairs, Dota 2 kits and CS:GO skins. Next year, the development of the esports sector will remain one of the company’s priorities.

  • Even more top 1xbet brand ambassadors

In 2022, the number of 1xBet ambassadors, both global and local, also increased. One of the most high-profile deals was an agreement with the legendary Brazilian footballer Dani Alves. During his long career, Dani has won the most titles in the history of football and has become a symbol of success for hundreds of millions of people. Despite all his achievements, Alves trains hard every day, is in great shape and is an example for young footballers. An impeccable reputation, the desire to benefit the team, and the drive to win new trophies – these are the qualities of Dani Alves which 1xBet appreciates.

  • More global recognition

In the past year, the brand was recognised by the founders of the largest international awards in the field of gambling. In particular, the organisers of the International Gaming Awards included 1xBet in the list of the best in 11 categories. Never before has a company received so many IGA nominations! The winners of the International Gaming Awards will be announced in 2023.

Also, 1xBet was recognised as one of the best according to the EGR Operator Awards, and the Global Gaming Awards named the brand’s affiliate program – 1xPartners – among the TOP 3 programs in the world. The accolades from renowned betting experts are a sign that 1xBet has chosen the right course for its development and sets itself only the most ambitious goals.

  • Even more unique promotions

In 2022, the bookmaker held many exciting promos that made thousands of winners around the world happy. Each of them was unique and allowed players not only to support their favourites with bets and celebrate victories with them, but also to fight for the coolest prizes. The massive Ice Wins promotion gave 1xBet players the chance to join the main sporting event of winter 2022 – the Beijing Olympics – and win one of 160 prizes. The list of gifts included laptops, smartphones and other popular gadgets.

The promo dedicated to the Grand Slam tournaments has become even more ambitious. It took place in four stages, one for each of the most important events in the world of tennis. The main prize of the promo was a chic Audi luxury car. The grand World Cup promo was dedicated to the Mundial in Qatar. The highlight of the action was its main prize worthy of a world champion – a luxury Bentley car.

Also in some countries, the bookmaker held a large-scale promotion with Paris Saint-Germain, one of the leaders in world football. The promo was held in three stages, leaving the happy winners with equipment from top brands. In addition, 1xBet launched a promo with another top partner – Barcelona FC. Eight stages are planned, five of which will be completed in 2023. The prize fund includes the latest computer technology and Blaugranas T-shirts.

The icing on the cake is the New Year’s Race promotion. Very soon, in January 2023, the bookmaker will announce the winner, who will become the proud owner of an Audi. You can also follow 1xBet News – the bookmaker’s promotions and prizes inspire you to win.

  • More players hitting the big jackpot

In 2022, even more 1xBet customers from Africa, Asia and Latin America have won astronomical amounts on bets. Many of them became richer by more than $100,000. Each of the lucky players had different recipes for success – with only 1xBet being the constant factor. One selected accumulator bets, while someone else preferred the system bets, another guessed the results of football matches, and someone was lucky with cricket. And the tournaments varied greatly – from the Champions League games to the Mexican Expansion MX.

Perhaps you will be the next lucky person? Join 1xBet and jump into the new year with a trusted bookmaker. Good luck and for similar sports betting offers from around the world and updates on the overall sports betting industry from around the world, remember to always stay tuned to ReadScoops.com


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