If you are a fan of the Indian music and entertainment industry, there’s no need to introduce the man in question. We’re talking about breakthrough Indian rapper Badshah, known for his Hindi, Haryanvi and Punjabi music videos and also his appearances on TV shows. Today, we’re talking about him as we’ve seen him promoting one of the leading sports betting websites called Betway.
Sports betting has plenty of restrictions in the Indian market, so you may not ever see brands such as Betway openly advertising on mainstream media like television. However, the rules are different for digital platforms which means it’s very often that we see Betway advertising its online sportsbook and casino services across the internet and even on OTT platforms.
SEE ALSO: List of top online sports betting websites
The latest ad series we saw from Betway India was that of rapper Badshah promoting them through a new dance video called ‘Cricket Ka Badshah Bann‘. In this new and unique marketing campaign by the online sportsbook, we see Badshah doing a short dance step and he’s challenges viewers to do the same, telling them to do the ‘Hookstep Challenge’.
Betway being one of the leading online sports betting platforms across the world, it’s not surprise that they’ve tied up with this leading personality in the Indian music industry. He was first spotted in this dance video during the Sri Lanka vs India 2021 series on various OTT platforms like Sony LIV, Jio TV and others that had the broadcasting rights.
See the #CricketKaBadshahBann video here:
In the months to come, it’s likely that we see many more mainstream celebrities being associated with such gambling websites, as the market is huge for the latter in India. However, legality issues will continue to loom over everyone’s heads. For all similar entertainment and sports betting news from across the world, stay tuned to ReadScoops.com…
Register on Betway and get massive FREE Bets every week
