If there’s one industry that has seemed to boom across the world and still has a massive potential, especially in India, then it’s the online sports betting industry. And while sports betting is illegal in India, we’re seeing a lot of brands advertising online as well as physically. We’re referring to gambling brands that are all registered offshore.
One such platform is Wolf777 which offers a number of online gambling options including an online casino, a sportsbook, fantasy sports games, an exchange, and much more. And they’ve been increasing their presence through sponsorships and other tie-ups, with their latest association gaining a lot of attention, as they’ve decided to tie-up with another big industry – Bollywood.
Wolf777 sponsors Filmfare Awards
The 67th annual Filmfare Awards has taken place and it’s set to go live on television for viewers some time on 9th September 2022. They’ve decided to partner with Wolf777 as their title sponsor, so this year, you’ll be seeing Wolf777news Filmfare Awards quite a lot. The show is set to be hosted by leading actors Ranveer Singh and Arjun Kapoor.
And while there’s certain laws in place regarding betting and gambling companies and advertising of such companies, Wolf777 has to go the surrogate advertising method, which is why they have a content platform in place called Wolf777news, which is nothing but a dummy website with some sports news content, made for such sponsorship purposes.
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The 67th Wolf777news Filmfare Awards is set to be another very glamourous night, with a lot of awards, dancing, comedy, and the usual drama involved in any of these high-profile Bollywood awards nights. The show will be on Colors TV for India while the broadcasting rights have been extended to Meta (Facebook) as well, considering the reach of this awards night in past years.
While we all love our Bollywood and entertainment, we’re not sure how well this latest association will go down with the authorities. In fact, leading Bangladesh cricketer Shakib al Hasan has reportedly also got into some trouble for an association with the content platform of another betting brand, called Betwinner News. Read that story here.
Coming back to the event, it’s going to be a night of super entertainment and it takes place live on 30th August 2022 in Mumbai’s BKC. It will be premiered on television and digital platforms approximately ten days after that. At the IIFA 2022 Awards, it was Vicky Kaushal and Kriti Sanon who took away the top awards, and we’ll have to see who gets the top honours here.
For more updates on the Indian entertainment industry as well as other sports betting and casino updates from around the world, remember to always stay tuned to ReadScoops.com.
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