If you are an avid sports fan or someone who loves following cricket and other live sports, you’ve definitely been hearing and seeing a lot about a brand called FairPlay News. They’ve been hosting a lot of advertisements online as well as on television, while sponsoring quite a few sports franchise teams and sporting leagues itself.
So today we’ll answer a question for you, “What is FairPlay News?” To summarise it as shortly and simply as we can, it’s a sports news and content platform, which serves as a subsidiary and mouthpiece for an online sports betting and online sports exchange website known as FairPlay Club. The exchange is the core product but both these brands fall under the FairPlay Sports banner.
What is FairPlay News?
While FairPlay Club has been growing tremendously over the last couple of years, a few countries have restrictions on gambling related ads, and that’s what led to the birth of FairPlay News. It was used as a sports news platform which could help in surrogate advertising, thus not flouting any rules set by local governments across the world.
Initially, they began FairPlay News to help them increase their presence through sports sponsorships and other similar partnerships. They were associated with a number of football, kabaddi, poker, and even cricket teams. Most recently, they signed a big partnership as title sponsor for the Sri Lankan national cricket team, that went on to win the 2022 Asia Cup as well.
FairPlay News proudly congratulates @OfficialSLC on their ASIA Cup 2022 triumph in UAE. The team showed great character and determination! #AsiaCup2022Final #AsiaCup2022 #srilankavspakistan pic.twitter.com/OpFtwOoI0X
— FairPlay News (@fairplay__news) September 12, 2022
While the original product is the FairPlay sports exchange, most of the partnerships get signed in the name of the news platform. Most recently, they signed Eoin Morgan as their global ambassador, while they also recently launched a television ad campaign known as ‘Khel Ja’ which celebrates some of the top achievers in the Indian circuit.
Believe in yourself and the world is yours to win over! No matter what the situation or obstacle – just believe, YOU CAN DO IT!
Join me and FairPlay News in taking a leap of faith and #KHELJAA!@fairplay__news#fairplay #asiacup #cricket #fairplaynews #fairplaygroup #partnership pic.twitter.com/tzNK5AiZP1— Mithali Raj (@M_Raj03) August 28, 2022
The FairPlay.Club campaign was led by a couple of Bollywood actors in Ranbir Kapoor and Kiara Advani, while several athletes from various domains including badminton, boxing, cricket, and more were involved too. FairPlay Group is one of the first major betting brands that has gone on to do promotions on such a large scale, and they’re becoming quite a name in online sports and sports betting now.
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In the past, FairPlay News has sponsored the Abu Dhabi T10 League, while also being the title sponsor for many bilateral series like the recent 2022 Australia tour of Sri Lanka. Their Twitter bio reads, “FairPlay News is one of the most comprehensive news network organizations, with exclusive access to various sports activities, sporting events.”
For those who are interested in trying out the original product FairPlay Club, there’s a special and exclusive offer for those betting from around the world (from a regulated market). Every new users who creates a FairPlay Club account from here, has access to a massive 300% welcome bonus which is applied for both your first as well as second deposits to the platform.
Good luck and for more updates on FairPlay News and similar sports news from around the world, stay tuned to ReadScoops.com.
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