A23 - Associate Title Sponsor of 2022 Prime Volleyball League

In India, online gaming is currently seeing a massive boom and it’s pretty evident too as all the major franchise leagues and tournaments are now being sponsored by the top online gaming companies. It’s not only Dream11 that is growing at a great pace but it’s also the lesser known online rummy and fantasy sports portals that are catching up.

Just recently, we spoke about A23 Games and how they completed a merger with Fanfight, with the latter merging into an all-in-one application. And now, we’re back with yet another development from the same company as they’ve gone on to become the associate title sponsor of the 2022 Prime Volleyball League.

A23 is sponsor of Prime Volleyball League

Being a leader in online rummy for a decade now, A23 was founded all the way back in 2009 and now, they’re beginning to make their presence felt on the live front as well. While cricket’s Indian Premier League (IPL) has always been the leading sporting event in the country, we’re seeing franchise leagues develop in other sports too, and that’s why these online gaming companies are sensing the opportunities here.

The season will see a total of 7 franchise teams participating and rather than sponsoring a single team, A23 thought it would be right to become associate title sponsor of the PVL 2022 season, along with Rupay. The season will take place between 5-27 Feb 2022 and a total of 24 games will be played on the PVL 2022 schedule.

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With other sporting leagues like the Pro Kabbadi League and the Indian Super League gaining popularity in recent years, we think there’s plenty of scope for growth in the volleyball space as well. The league is returning after a 2-year hiatus and the buzz has already begun with television advertisements and on social media as well.

Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts are the seven franchise teams to participate and we think it’s a great chance for branding for A23. We’ve already seen plenty of mentions of the brand in social media campaigns and communication.

“The collaboration comes at a perfect time for us in our attempt to build further on our already existing brand as a market leader in the gaming space,” said Deepak Gullapalli, Founder and CEO, Head Digital Works. Both volleyball and online gaming have made significant strides in recent years and we think this is a partnership made in heaven.

While Rupay already had the position for title sponsor of the PVL 2022 season, they allowed the position of associate title sponsors, which now makes it the Rupay Prime Volleyball League 2022, powered by A23. It means there will be more money coming in to the league, and of course more commercial deals and partnerships. Take a look at the sponsors of the PVL 2022 season so far: