The entire country is talking about the new influence of sports betting companies (like st.codes) and sports betting websites in India. Whether is sponsoring franchise leagues and teams or advertising on OTT platforms and hoardings, you find them everywhere these days. And most recently, we saw one of the newer sports betting websites promoting one of the latest Bollywood releases called Vikram Vedha.
This Bollywood release starring Saif Ali Khan and Hrithik Roshan released on 30th September and because of these heroes acting in the film, it connects well with the youth of the country. Of course, the youth is also interested in online sports betting and that’s why sports betting brand called Lion Book News has associated with the film for their online promotions.
Lion Book News promoting Vikram Vedha
While the government is undecided on whether online sports betting should be permitted or not in the country, the industry is growing at a rapid pace and with brands associating with Bollywood movies, it’s only going to give it a bigger impetus in India now. Lion Book News is nothing but a sports content platform which is a subsidiary of online sports exchange called LionBook.
On this platform, users can come and place bets on all live and upcoming sports games including cricket, football, hockey, kabaddi, and many other sports. You can bet with real money and win real cash prizes on a daily basis as well. Lion Book News app founder Hitesh Khushlani said that they are overwhelmed with the association with Vikram Vedha.
SEE ALSO: List of top online sports betting websites
Lion Book News partnered with the movie to help promote them in various online and social media campaigns. As for Khushlani, he’s a well known businessman with businesses in real estate, restaurants, and more, who recently celebrated his birthday in Dubai where a number of Bollywood celebrities were present. We can assume this partnership came about through his Bollywood connects.
“Ban nidar, Dikha jigar, Khel idhar” is the slogan that The Lion Book News is using for their gaming platform in promotions with the movie. Apart from digital promotions, hoardings were seen across the country where the brand has called themselves the ‘Gaming King’. If you want to visit the website, the URL is www.thelionbook.news.
They’re also calling themselves the fastest growing digital platform for sports, so we think we’re going to see plenty more of this brand – Lion Book News. Their core product Lion Book is a leading sports exchange and we’re sure to see a lot more of them as well across industries. Partnering with movies is also a very good sign for the sports betting industry in the country, which currently faces a lot of restrictions.
For similar cricket news and Bollywood updates from India, stay tuned to ReadScoops.com…
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