Founded in 2016, Rooter.io has been one of the top most fan engagement platforms for sports lovers across the country over the last few years. Now, they’ve decided to take a new turn and new vision, going into the world of gaming and esports, as these industries have much growth potential in India in the near future.
The sports community platform has unique sports content on its platform and it’s now lending a voice to millions of fans in the sports, esports and gaming verticals. They’ve done so by encouraging their users to become game streamers on the app, currently having as many as 50,000+ game streamers on their platform.
Founded by Piyush Agarwal and Dipesh Agarwal, Rooter has been steadily on the way up over the years, having raised funds from huge brands like PayTM, Venture Catalysts, IeAD Fund, Anthill Ventures, Bollywood star Boman Irani along with several other angel investors in India. The app is following PM Modi’s Atmanirbhar Bharat Plan.
In terms of time spent, the overall gaming industry in India saw an overall increase of 41% between 1-21 March 2020, as per a report by Publicis Groupe India. Some of the most popular games on the platform right now are Free Fire, PUBG, PUBG Lite, Call of Duty, from which Free Fire attracts the most number of steamers from India.
“The pandemic gave us a wonderful opportunity to prepone our eSports and gaming plan and launch our tech in record time with one of the best features in terms of scale and experience. So, far we have been successfully creating a community in sports and now progressing to make it big in the gaming space. This has helped us in positioning Rooter as one of the most sought after content platforms in India, which is entertaining a diverse audience of gamers and sports fans in the country largely between the age-group of 16 to 30 years old. Now that the IPL has also been announced, Rooter being the only user-generated content platform in India’s audio and video segment foresees a massive growth approaching in the third quarter of 2020,” said Piyush Agarwal, co-founder of Rooter.
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