Complete List of Stake Sponsorships Across The World

April 12, 2025 Scoops Reporter Sports Scoops 0

When sports betting brands want to move away from just being operators and actual be a part of a culture, they should follow exactly what Stake.com has done across the world. They’ve partnered with the right influencers, and tied up with high profile sporting teams and leagues, managing to target almost every audience in the world, strategically.

Stake all partnerships list (2025)

Right then, let’s delve into the world of Stake’s sponsorships on this page. It’s quite a sprawling landscape they’ve cultivated, dipping their toes into various sporting and entertainment arenas across the globe. Today, they have one of the largest sports portfolios when it comes to betting app partnerships, competing with the likes of Betway, Bet365, and others.

Complete List of Stake Sponsorships Across The World

Drake and Stake

One of Stake’s most prominent associations is with the globally renowned artist, Drake. This partnership has garnered significant attention, blurring the lines between the entertainment industry and the world of online betting and gaming. Drake’s involvement with Stake often manifests in live streams, social media appearances, and collaborations that reach a massive audience. While the precise financial details of this arrangement remain confidential, the sheer visibility it provides for Stake is undeniable.

Drake has been seen sporting Stake branding and participating in events organised or sponsored by the platform. This collaboration leverages Drake’s immense cultural influence, tapping into his fanbase and introducing Stake to a demographic that might not otherwise engage with the platform. It’s a strategic move that underscores Stake’s ambition to position itself as a lifestyle brand as much as a gaming platform. You will often find Drake posting details of his Stake bet slips for big sporting events.

Formula 1: Stake’s Sauber partnership

Stake’s presence in the high-octane world of Formula 1 is another significant aspect of their sponsorship portfolio. They entered into the Sauber team partnership in 2023, the latter being a well-established name in the F1 industry. This multi-year deal sees Stake’s branding prominently featured on the team’s cars, driver overalls, and across the team’s digital platforms. Formula 1 boasts a global viewership of hundreds of millions, making it an incredibly powerful platform for brand visibility.

The Sauber team, called Stake F1 Team Kick Sauber with its dedicated fanbase and long history, provides Stake with access to this vast and engaged audience. This sponsorship aligns Stake with the values of speed, technology, and high performance that are central to Formula 1, potentially attracting a demographic that appreciates these qualities. The 2025 Kick Sauber team includes drivers Nico Hulkenberg and Gabriel Bortoleto.

SEE ALSO: List of best online sports betting websites

Stake and Everton Football Club

In the realm of football, Stake has established a notable presence through its sponsorship of Everton Football Club, a historic team in the English Premier League. This partnership sees Stake’s logo featured on Everton’s matchday shirts, a prime piece of real estate in the world of professional football. The Premier League commands a massive global following, with matches broadcast to billions of viewers each season.

This association provides Stake with significant brand recognition within the UK and across international footballing communities. For Everton (called The Toffees), the sponsorship provides crucial financial support, enabling the club to invest in players and infrastructure. The emotional connection that football fans have with their clubs means that Stake’s association with Everton can foster a sense of loyalty and recognition among a passionate and dedicated audience. The contract was signed in June 2022 and is believed to be on till the 2026/27 season.

Stake and the UFC

Stake has also made significant strides in the world of Mixed Martial Arts (MMA) through its partnership with the Ultimate Fighting Championship (UFC). The UFC is the premier global organisation for MMA, boasting a massive and dedicated fanbase worldwide. Stake’s involvement with the UFC sees them as an official betting partner, with branding integrated into UFC events and broadcasts. This association provides Stake with access to a younger, digitally engaged audience that is highly passionate about combat sports.

The dynamic and exciting nature of MMA aligns well with the thrill and engagement offered by online betting platforms. This partnership allows Stake to reach a demographic that is often more difficult to access through traditional sports sponsorships. The global reach of the UFC, with events held across continents and broadcast internationally, further amplifies Stake’s brand visibility on a worldwide scale.

Other strategic sponsorships

Beyond these major deals, Stake has also engaged in a range of other sponsorships, albeit with brands that may have a slightly smaller global footprint but still offer valuable reach within specific communities or demographics. These include partnerships with individual athletes, esports teams, and other sporting organisations. While the details of each of these agreements may vary, they collectively contribute to Stake’s broader strategy of diversifying its sponsorship portfolio and reaching a wide array of audiences.

These more niche sponsorships often allow for more targeted engagement with specific communities, fostering a deeper connection with potential users who share a particular interest or passion. This multifaceted approach to sponsorship demonstrates Stake’s commitment to building brand awareness across various touchpoints and engaging with diverse consumer segments. Other Stake sponsorship deals include:

  • Esporte Clube Juventude
  • FBC Melgar
  • Fortaleza CEIF
  • Enyimba Football Club
  • Club Deportivo Ñublense
  • Davis Cup (Tennis)
  • Kun Aguero
  • Israel Adesanya
  • Alex Pereira
  • Merab Dvalishvili
  • Alexandre Pantoja
  • Caio Borralho

FAQs on Stake sponsorships

Q. Is Drake sponsored by Stake?

Ans. Yes, rapper and global music sensation Drake has a prominent partnership with Stake, collaborating on various promotional activities and appearances. You will often find him posting his latest bet-slips on Stake.com as well.

Q. Who is the brand ambassador of Stake?

Ans. While Drake has a significant partnership with the betting giant, Stake also partners with top athletes and personalities like Sergio Aguero, Ravi Shastri, Israel Adesanya, and others. Information regarding a single, official ‘brand ambassador’ isn’t explicitly mentioned, suggesting a more distributed approach to brand representation.

Q. What clubs are sponsored by Stake?

Ans. Stake’s major football club sponsorship is with Everton Football Club in the English Premier League. They have also sponsored other, smaller clubs and organisations in the past.

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