The Pro Kabaddi League (PKL) has seen a monumental rise and growth over the last 3-4 years, and one of the primary reasons for this growth are some of the big brands and companies supporting the league. We’re talking about commercial deals, broadcasting rights, sponsorship, merchandising and much more…
Though the Indian Super League has been around for a longer time, the kabaddi tournament has gone on to grow to be one of the most popular sporting leagues in India, probably second only to the Indian Premier League (IPL). And today, we’re going to talk about some of the sponsors that have been finalised ahead of the 2021/22 Pro Kabaddi League season…
PKL Season 8 Sponsorship
The league is returning after a 2-year hiatus because they couldn’t host a tournament amidst the coronavirus pandemic last year, and will have a list of 8 major sponsors for PKL Season 8, including Vivo, Tata Motors Commercial Vehicles, Mfine, Byju’s, Officer’s Choice, A23, Dream11, GSK, Luminous, Winzo, and Parimatch News. Let’s break down all of these deals further…
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Star Sports has the official media rights to telecast PKL 8 and the next four seasons after that too, and they’ve signed eight sponsors and key advertisers for PKL 8 which begins 22 Dec 2021. If you want to watch the tournament online from around the world, read about PKL 8 streaming here while if you want to have an idea of how the PKL 8 squads line up against each other, read here.
“The overall reception from advertisers is a testament to the brand value of India’s homegrown sport. We have solidified our position as a broadcaster that provides advertisers with customized creative solutions to drive high engagement and are confident that the interest among advertisers will only continue to grow with each passing year,” said a Star Sports spokesperson about the PKL 8 sponsors.
PKL 8 Sponsors
- Gaming brands – Of course, the biggest online gaming brand in the country, Dream11, was bound to be a part of the official PKL 8 sponsors, as they’re also the official fantasy kabaddi partners. Apart from them, we’re seeing other gaming brands join the list including multi-gaming brand Winzo, online rummy leader A23 and sports content platform Parimatch News, which is a subsidiary of online gambling website, Parimatch. Winzo signed on as principal sponsor of two PKL 8 teams – Bengal Warriors and Gujarat Fortune Giants.
- Cricket sponsors – The best sign for the growth of Pro Kabaddi is that a lot of brands who have been sponsors in cricket and the IPL over the years have been involved in PKL 8 as well. This includes Dream11 and the current IPL title sponsor, Vivo. Let’s not forget about educational content platform Byju’s which is currently the jersey sponsor for Team India in cricket as well!
PKL 8 Betting
For those interested in some Pro Kabadii betting, there are daily kabaddi betting markets available on Betway along with long-term markets like PKL Season 8 winner and more. It’s a fun way to engage with the sport while watching it on TV, while also earning money from backing your favourite sides. However, ensure you’re following your local guidelines and regulations on online betting.
For more updates on the Pro Kabaddi League 8 season, stay tuned to ReadScoops.com…
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