The Indian Super League (ISL) is now a major part of the Indian domestic sports ecosystem. In a country where cricket has been pushed more than any other spots, the ISL has helped grow the sport of football over the last nearly decade or so, with many known names coming to the forefront because of this tournament, and the good scouting work done by some of the franchises.
Among the franchises are ATK Mohun Bagan and this leading ISL team has a number of commercial partnerships, one being with a global sports betting website known as Parimatch. The sports betting brand has been signed on as the official and principal sponsor for Mohun Bagan, in a deal which will last for a minimum of the next two seasons.
Parimatch signs deal with ATK Mohun Bagan
ISL had its debut season in 2014 but the ATK Mohun Bagan team had its maiden season only three years ago. In its first year itself, they fell short to Mumbai City FC 1-2 in the ISL final and the following year, they were eliminated in the semi final. Now, the leading Indian football team has gone on to diversify its list of partners ahead of the ISL 2022/23 season which begins in October.
For those who don’t know, Parimatch.com is a leading sports betting website where users can wager and win real cash prizes. You can choose from hundreds of daily football betting markets, both pre-match and live, as well as other sports betting markets like cricket, basketball, baseball, hockey, Formula1, golf, tennis, and hundreds of other sports.
But because sports betting has certain legality constraints and restrictions when it comes to advertising in India, Parimatch.com is not allowed to be a direct sponsor and hence, Mohun Bagan has inked this 2-year partnership as principal sponsor with the brand’s sports news platform called Parimatch News, which is in essence a subsidiary and a method of surrogate advertising for the global betting giant.
So considering it’s a sports content platform, Parimatch News is likely to bring to you all updates on the upcoming ISL seasons, in particular about their team Mohun Bagan as well. In the past, we’ve spoke about how a majority of ISL teams have betting brands as sponsors, with viewers questioning the legality of such partnerships. However, they bring in the money and that’s helping the growth of the sport in India.
“While football has a long way to go before it reaches the following cricket enjoys, I’m very optimistic about the future of the Beautiful Game in India. This is why Parimatch News is excited to become the lead sponsor of ATK Mohun Bagan Football Club-not only does the club enjoy such a legendary status in Indian football, it is also part of that very future. Also, this is another step in our journey to reach out to different sports in the country, to help them grow and prosper,” said Parimatch CCO, Dmitry Belianin.
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