Yet another major season of the Indian Super league (ISL) is all set to kick off on 7 Oct 2022 and while it’s game time now, the build up over the past few weeks and months has also been very productive. The respective franchises have been busy bettering their squads, stadiums, inventories, and bringing in new commercial deals ahead of the new ISL season.
One of the leading ISL franchises is Bengaluru FC which was established in 2013 and they’ve also got one Indian Super League title to their name till date. They’ve also been on the ball as they’ve roped in new partnerships ahead of the ISL 2022/23 season, signing a new 2-year deal with leading sports and e-sports news platform which is a subsidiary of a global gambling giant, Parimatch News.
Parimatch News signs 2-year deal with Bengaluru FC
This sports content platform has been around since a while and they’ve mostly been used as a surrogate advertising medium, as the core product being Parimatch has a lot of restrictions due to the legality of betting in India. Parimatch is a global leader in online sports betting and in India, there are laws against such practises and hence, the ‘News’ angle.
Talking about the deal itself, the franchise on Monday, 3 Oct 2022, announced that it signed a 2-year-deal with Parimatch News, describing the latter as a ‘sports, e-sports and entertainment outlet, dedicated to producing high-quality sports coverage and cutting-edge analytics for sports fans’. The deal will see Parimatch News having naming rights on the back of the Bengaluru FC jerseys until the ISL 2023/24 season.
“We’re really glad to partner with Parimatch News, because their brand’s vision aligns with promoting sport in India, especially football. As a club, we’re really looking forward to this association, and all the possibilities it opens up in terms of taking football to our supporters and the masses,” said Mandar Tamhane, Bengaluru FC Chief Executive Officer, regarding this new partnership.
After finishing runner-up in their debut season, Bengaluru FC went on to win the ISL 2018/19 season and they’re a front-runner going into the upcoming season as well, also recently winning the 2022 Durand Cup. They begin their campaign this year on 8 Oct 2022, when they face off against northeast United FC at the Sree Kanteerava Stadium.
“We are proud to associate with Bengaluru FC. For Parimatch News, this is another step along the road of building a relationship with the ISL brand, to enable the growth of the sport in the country. We are confident this partnership will bring rewards to both parties, and also help us widen our reach in Indian football,” said Dmitry Belianin, Parimatch News CCO.
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