96.com Completes Official Burnley FC Partnership

Burnley Football Club (FC) has announced a new two-year deal with 96.com, a sports and gaming entertainment platform, as its main sponsor. This record-breaking commercial fee for the club marks a significant moment for both Burnley and 96.com. Let’s delve deeper into this exciting partnership and explore what it means for the future of the club.

The sponsorship deal comes at a crucial time for Burnley FC. Fighting for promotion back to the Premier League, the club is looking to solidify its position in the top tier of English football. The influx of revenue from 96.com will provide Burnley with the financial resources needed to compete with established Premier League clubs.

96.com Completes Official Burnley FC Partnership

96.com signs 2-year deal with Burnley

The sponsorship will see 96.com’s logo emblazoned on the front of Burnley’s claret and blue kits, granting the platform global exposure throughout the upcoming Premier League seasons. This increased brand awareness will undoubtedly benefit 96.com, attracting a wider audience of potential customers.

A relatively young company established in 2019, 96in.com has quickly gained popularity among global sports bettors. The platform offers a comprehensive selection of betting options, including the ever-popular Indian Premier League (IPL). It also boasts fast and convenient payment methods tailored to the Indian market, making it a user-friendly platform for bettors.


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The betting site’s logo will appear on the home, away, and even third kits for the 2024/25 football season. “We are excited to welcome 96.com as our Official Front of Shirt Partner. We are impressed by their dedication to innovation, customer satisfaction, and responsible gaming,” said Stuart Hunt, Head of Business Operations at Burnley FC. “The premium sports and gaming entertainment platform are the latest of several global partners to join the Burnley FC family, highlighting the Club’s commitment to becoming a global and innovative brand,” Hunt added.

“We’re delighted to announce our two-year partnership with Burnley FC, a deal that signals our arrival as a major player on the UK sports and gaming entertainment market. 96.com’s exponential growth and success in recent years is testament to our fan-first approach that delivers the No.1 betting experience for sports fans. We firmly believe in the Club’s future vision and can’t wait to support the team next season on their quest to return to the Premier League,” said a 96.com representative about this new deal.

See above for 96.com’s official announcement about the Burnley deal. Whether this will be a long-term deal or not, we’re yet to understand. This comes after English Premier League clubs voted to have a complete ban on gambling brands having the jersey sponsorship in the competition, effective from the 2026-27 season.

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