A couple of days ago, we heard about a new brand hitting the fantasy sports industry in India called FairPlay Fantasy. Barely a few days old, they decided to go hard with promotions online and even on mainstream television, taking advantage of the millions of viewers tuning in to the IPL 2022 season which was on at the time of the launch.
For those who already know about the online gaming industry in India, you’ll know that the main brand of this group is online sports exchange company FairPlay Club which has slowly been growing into one of India’s top online betting options. However, they have subsidiary brands under their portfolio too, like FairPlay News and now eve FairPlay Fantasy.
FairPlay Fantasy signs brand ambassadors
Most established fantasy sports apps try to gain a portion of the market share by signing known faces and/or celebrities as their brand ambassadors. However, that wasn’t the case for FairPlay Fantasy as they signed two very big Bollywood stars as soon as their app was live for users to download, making a big statement in that itself.
They decided to go the Bollywood route by hiring leading actors Varun Dhawan and Shraddha Kapoor as FairPlay Fantasy ambassadors. Both have massive fan following on their social media pages and of course, they will help the brand grow immensely during the time of their deal with FairPlay.
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For those who used the main brand that is the FairPlay exchange, you would know that they have West Indies cricketer Sunil Narine as their brand ambassador but as fantasy sports is more widely accepted around the country, choosing Bollywood stars as the face of the app makes more sense. They’ve starred in a number of online and TV ad films for FairPlay Fantasy so far.
When FairPlay Fantasy launched their platform and first tweeted on 8th April 2022, they called themselves ‘an advanced Sports Fantasy platform where you can play along during your favourite sporting events’. Here, you can play even after matches have begun in the live game, presenting a modern approach to the traditional fantasy sports game.
What is FairPlay Club?
While we’re talking mostly about FairPlay Fantasy in this article, let us tell you that the groups’ original product has been leading spots betting and online casino brand known as FairPlayClub.com, which has become a crowd favourite for multiple reasons including smooth payment options, great user interface and promotions/offers which are one-of-a-kind!
We’re expecting a similar response from FairPlay Fantasy as well, and expecting users to love the fantasy contests on offer and the real money prizes that can be won here as well. And for more similar updates on such fantasy sports websites being launched, as well as the top fantasy promotions and offers from across the globe, stay tuned to ReadScoops.com.
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