INDIA: Aiming to further popularise online gaming among the growing digital user base of Southeast Asia, Khelraja, a renowned and leading real-money gaming website offering sports betting, live casino, esports, and other products, has gone on to sign a Bollywood actress as its brand ambassador.
Under this latest long-term association between her and the brand, the Bollywood and Telugu star Esha Gupta will promote Khelraja’s online sportsbook and casino segment across digital platforms and offline marketing channels. This association comes closely after their deal with Manchester United and France football legend Patrice Evra was completed, and is a momentous moment of the growth for Khelraja and the entire Southeast Asian iGaming system.
Esha Gupta on as Khelraja brand ambassador
A hot and bold Bollywood diva with films like Rustom and Jannat 2 done so far, Esha Gupta will help Khelraja.com strengthen its position as a high-quality, trustworthy, and fun-filled online gaming website. Gupta’s popularity from Telugu, Tamil, and Hindi movies will accelerate online gaming adoption among regional audiences and raise Khelraja to be known as a premium betting site across key demographics.
“Khelraja is already extremely popular amongst Southeast Asia’s growing community of online gamers, thanks to the range of its offerings. As one of the coolest iGaming platforms, it has a natural synergy with Esha Gupta, whose bold and vivacious persona has enthralled and entertained millions of people across the continent. Bringing her on board as the brand ambassador for our Sportsbook and Casino segments was an obvious choice. With her as the face of the brand, we are confident of accelerating our current growth trajectory and achieving greater operational scale than ever.” said Japneet Singh Sethi, Country Manager, Khelraja.com.
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The Bollywood star Esha Gupta also passed on her comments on this partnership, saying “As one of the top iGaming platforms in Southeast Asia, Khelraja.com offers a bouquet of options for digital-first people like me, who play online games while also getting a chance to earn real money rewards. I am delighted to be representing Khelraja as its brand ambassador and am looking forward to representing the brand’s offerings across channels.”
About Khelraja
Asia’s renowned real-money gaming brand, Khelraja offers sports betting, live casino, esports, and other categories. Established in 2021, the new project within less than two years, has gone on to establish its name in Thailand and Indonesia. With impending licenses in major global destinations like Japan and Africa among others, the betting brand is among the biggest in the industry.
For similar updates on the top iGaming partnerships in India and from around the world, keep reading ReadScoops.com…
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