For those who follow cricketing action around the world, you’d know Pakistan Cricket suffered a big jolt when one of their leading domestic tournaments called the Pakistan Super League (PSL) was cancelled / postponed because of an outbreak of Covid-19 halfway through the tournament. It was very unfortunate but the decision was the right one, made in March this year.
Now however, it’s time for the tournament to make a comeback, continuing from where it left off. A few changes will be seen however, like a change in venue and in players. Because of health concerns, the rest of the tournament has been shifted to the UAE and because of other tournaments and international fixtures, some players are and aren’t available.
As a leader in iGaming news being brought to you as soon as we get it, we’re here to inform you that Sky247.net is the official sponsor for what’s left of the PSL 6 tournament. Between 1-20 June 2021, the rest of the 20 games on the PSL 2021 roster will be played out, all now at the Sheikh Zayed Stadium in Abu Dhabi.
For those who don’t know about Sky247, it’s a leading brand that provides betting and online casino services to players across the world, operated by Sky Infotech NV. One of the leading sports betting apps operated by them is BetBarter, a website which always manages to give you the best in sports betting promotions, like this one.
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Sky247 has been growing leaps and bounds and have been sponsoring many recent tournaments and series in the UAE. For example, they were also official sponsors for the recent Abu Dhabi T10 2021, Emirates D20 and the T20I series of Pakistan vs South Africa. Now, they’ve managed to sneak into the marketing strategy for PSL 2021 as well.
“The worldwide scenario is a struggle for all sports events, and this is our way to show that we want to be a part of that supporting structure. We know how important the sponsors are, specially after all the issues we had during the pandemic. SkyInfoTech, being a multi brand company, and having different strategies for each brand, remains with a common denominator to every brand: this supporting behaviour around the sports. Apart from that, being part of one of the biggest t20 leagues in the world is such an honour, and the exposure we will get with partnerships like this is really worth it. We want to keep this strategy as core of brand growth,” said João Coimbra. Marketing Manager at Sky247!
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