Leading online sports exchange company Fun88 today, 8th July 2021, announced the signing of former West Indian captain and cricketer Daren Sammy as its brand ambassador. For those who don’t know, Sammy is a record-holding 2-time ICC T20 World Cup winning captain for West Indies, someone who has a massive fan following in India, Pakistan and the entire cricketing community to be honest.
Sammy has played for Sunrisers Hyderabad in the Indian Premier League (IPL) in earlier seasons as well, and now is a regular management member for Peshawar Zalmi in the Pakistan Super League (PSL). Fun88 India being a renowned brand in the global sports betting industry, found it ideal to have this legendary cricketing all-rounder as their face for endorsements and promotions.
Offering real-time news and analysis on various sports like cricket, tennis, football, kabaddi and more, Fun88 also boasts a robust sports exchange and online casino platform, with tens of thousands of live sports betting markets to choose from. As per the partnership, Sammy will be a part of several brand films targetting sports fans in India, with their new marketing campaign called #LagiShart.
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“Daren is a leader and an inspiration to everyone. His success & contribution in Caribbean cricket is remarkable. Daren’s fan following in India is huge and our partnership with him is synonymous to our vision of making Fun88 India a go-to destination for sports content in India. We are extremely excited about this association and hope that we are able to leverage Daren’s following to take Fun88 India to newer heights,” said a Fun88 India spokesperson about the new deal with Sammy.
“My relationship with the number 88, which has been my jersey number too, spans over two decades and with Fun88 India I see a synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has celebrated sports and cricket and has brought fans together since inception. I am excited about this association with the team at Fun88 India and deeply thankful for being given the opportunity to be its ambassador and face,” said Sammy about becoming the brand ambassador of Fun88.com.
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