There’s nothing bigger than cricket in India. Many sports have tried but none could even come close to this one, which is more of less a religion in this country. And all major websites and gaming portals that associate themselves with this sports also do well, be those fantasy cricket apps or even websites that allow online cricket betting markets.
Today, we’re going to talk about a major partnership that has ensued between a top Indian cricketer and a subsidiary of one of the country’s top online betting websites. We’re referring to Parimatch that has a number of subsidiaries like Parimatch Tech, Parimatch News and more. And their news portal has gone on to sign a major cricketer as their brand ambassador.
Parimatch News signs Dinesh Karthik as ambassador
Since betting websites cannot directly advertise in India or sponsor sporting events, they need such subsidiaries and Parimatch News has gone on to sign a partnership with Team India and Royal Challengers Bangalore wicket-keeper batsman, Dinesh Karthik. This partnership will help Parimatch grow their Indian fan base and expand its reach in the country.
While Karthik hasn’t had the longest career at the international level, he’s always been a smart cricketer and has been in some fabulous form in recent months. In the ongoing IPL 2022 season, he’s aced the role of the side’s finisher and now, he will don a new role, that of being the Parimatch News brand ambassador.
“I’m looking forward to being associated as brand ambassador of Parimatch News because this is a brand that is close to my heart. It provides the most exciting coverage of a variety of sporting events, both national and international, in a style that’s engaging, to the point, and easy to read,” said Karthik regarding this partnership with Parimatch News.
Parimatch.com Chief Marketing Officer Dmitry Belianin also commented on the partnership, saying that he believes Dinesh Karthik will be a great addition an an asset to Parimatch. PMI offers tech, marketing, communication and other services that help push the Parimatch brand further out in the markets of Africa, Asia, Europe, and Latin America.
They have a quick, robust and easy to use platform with lightning quick live scores and match live streaming as well, which goes hand-in-hand with the way DK himself bats and destroys opponents. DK has been in fabulous form and he also expressed his intentions of wanting to make the Indian squad for the T20 World Cup 2022 which us scheduled for later this year.
“We at Parimatch News are delighted to welcome Dinesh Karthik as brand ambassador. Dinesh has lit up the IPL this year and continues to be an example to the youth of India, in the way he plays the game and in his infectious personality. We believe he will be a fantastic asset for us,” said the PMI CMO Belianin.
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