It’s often said that sports betting website Betway is way ahead of its peers around the world and we at Read Scoops definitely agree with that statement. Apart from having a robust gambling website in place, the brand has signed multiple deals with franchise teams across different sports like cricket, football, basketball and others.
In fact, it was only yesterday that we spoke about Betway expanding its tennis portfolio by yet another sponsorship deal. After signing on as official sponsor for many tournaments through 2021, they signed on for the Stockholm Open as well. Today, we’re here to let you know about the betting giant’s latest partnership in the sport of basketball – one with leading franchise team, Dallas Mavericks.
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The American professional basketball team has been a part of the NBA since decades and has grown a huge fanbase across the country, and even across the world. With USA legalising sports betting in May 2018, many brands like Betway are capitalising and entering the market with such sponsorship deals. As for the Mavericks, Betway signed on as official and exclusive free-to-play partner of the NBA team.
Betway is already in partnership with five other NBA franchises and this only helps them grow their basketball portfolio, spreading their wings across the world. This latest multi-year partnership will see Betway getting exclusive court branding at the American Airlines Center, which is home of the Mavericks in Dallas, Texas. This was said in an official statement by Betway CEO, Anthony Werkman:
“Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks. The Mavs are a globally recognized team that will help promote the Betway name around the world. We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports”
“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans,” said Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships.
If you want to play and win real cash prizes online, from anywhere across the world, create a Betway account now. They have multiple offers and promotions running right through the year, which you should take advantage of. For more updates on sports betting news and similar sponsorship stories, stay tuned to ReadScoops.com…
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