One of the leading gaming brands in the country, Games24x7 has a number of gaming verticals under their portfolio including rummy, fantasy sports, and much more. And as part of their expansion plans in an already booming market, they decided to rope in a fresh face as their brand ambassador for one of their gaming verticals, RummyCircle.
Now for those who are online rummy fans in India, this is one of the brands you have to have heard about because they do a number of online and television advertising, and have been among the leaders in online rummy since quite a few years now. And it’s only going to get better for them now as they’ve announced leading Bollywood actor and one of our favourites as their brand ambassador – Hrithik Roshan.
Hrithik Roshan signed as RummyCircle brand ambassador
“Celebrating the skill and passion of every online gaming enthusiast, the actor will feature in the new campaign #RahoEkKadamAage” was the official press release from the company after making the announcement of hiring Hrithik as their brand ambassador. It’ll not only be a good move for the company but also for online gaming as a whole in the country.
“We are very excited to partner with Hrithik, one of India’s biggest stars. Hrithik has had a remarkable career which is an epitome of versatility as he makes the right moves at the right time. His dynamism, talent and widespread appeal have made him really stand out. This resonates well with Games24x7 as we are constantly differentiating ourselves by providing awesome game playing experiences,” said Games24x7 Co-Founder and CEO, Bhavin Pandya.
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As per the terms of this partnership, Hrithik Roshan will be seen across various RummyCircle multimedia campaigns on TV, digital and other social media platforms. The #RahoEkKadamAage television ad campaign will go live on 29th Jan 2022 and with Hrithik being an integral part of the Bollywood industry and a role model to millions in India, this is a good strategic move indeed.
“Rummy is a game of skill that requires intellectual acumen, patience, and tact. What I like is that these are the same skills that you need, to overcome the challenges at various points in life. So, in a way, the game is a fun way to build life skills. This campaign highlights that whenever one encounters unexpected difficulties in life, they can overcome it with the right approach. I am happy to be associated with RummyCircle and Games24x7 for this splendid campaign,” said Hrithik Roshan on this new partnership.
Since inception in 2009, Games24x7 has grown well to become one of the most widely recognised online gaming brands in the country, and this latest partnership will only help stabilise and consolidate that position in India. For similar updates and news stories from the world of online gaming, stay tuned to ReadScoops.com…
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