Easily one of the biggest heartthrobs of the Bollywood industry, Shah Rukh Khan has often been called upon by hundreds of brands to come on board as their brand ambassador. Someone with millions of followers like King Khan can easily influence the masses that a particular product/service is worth trying out or using.
And the latest brand to bring Khan on board as their brand ambassador is A23 Games. For those who don’t know, this brand was formerly referred to as Ace2Three and they were one of India’s leading online rummy platforms. Now however, they have rebranded to A23 and they’ve got an all-in-one product which includes other online gaming verticals as well.
A23 signs Shah Rukh Khan as ambassador
While they continue to have rummy as their biggest product, they’ve added other games to their portfolio including fantasy sports and carrom, while they will be adding pool and other casual games to the A23 Games app soon. The parent company is Head Digital Works and they made this announcement of the Bollywood superstar being brought on board as ambassador of www.a23.com.
The King of Bollywood will debut in online promotions for the brand in their campaign called ‘Chalo Saath Khele’ where the A23 Games app will be displayed as a one-stop shop for multi-gaming in India. Head Digital CEO Deepak Gullapalli commented on bringing SRK on board as ambassador; see what he said below:
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“It is a privilege to have the nation’s biggest superstar to be associated with A23. We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The Chalo Saath Khele campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthral fans of King Khan and make A23 a household name in India.”
SRK also commented on the same, saying, “I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of its kind online gaming campaign that pro-actively initiates the messaging of responsible gaming. A23 has always aimed at providing a premium but an inclusive platform for skill gaming enthusiasts. Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly.”
With 30+ million users on their rummy platform, A23 Games aims to become the leader in multi-gaming in India and along with signing a brand ambassador, they’re going to work on a responsible gaming campaign which they’ve not done before either. For more updates on online gaming in India, stay tuned to ReadScoops.com…
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